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Fundraising

Design-led campaigns and materials that support donor engagement and drive measurable results.

TRANSFORMING FUTURES
A multi-year capital campaign focused on long-term growth and sustainability. Through consistent visual storytelling and strategic campaign assets, the campaign has raised over $4 million to date.

In May 2025, YouthBuild Lake County successfully purchased its new facility and began renovations, culminating in the grand opening of the Career Training & Workforce Hub on November 21, 2025.

I contributed to this campaign by creating all printed and digital assets, presentation material, developing funding request assets, and managing contracted photographers and videographers to document and support the ribbon-cutting event.
SPRING BENEFITS
An annual fundraising event series designed to engage donors through immersive themes and compelling storytelling. Through cohesive branding, event design, and donor-facing assets, the Spring Benefit events I supported have generated $1.3 million collectively, with consecutive record-breaking years in support of YouthBuild Lake County’s mission.

Over multiple years, I developed and executed event themes including Chicago World’s Fair, Kentucky Derby, Hollywood, and the Roaring 20s, shaping each experience through visual identity, messaging, and atmosphere.

I contributed to these events by leading creative direction, designing all printed and digital materials, and ensuring consistent storytelling and branding across sponsorship packets, invitations, event spaces, and post-event communications.
IYC STATE FUNDING REQUEST
A statewide legislative funding initiative supported through a clear, consistently updated visual request tool. I designed a single-page funding flyer used in meetings with state senators to communicate program impact and outcomes in a concise, accessible format.

This flyer has been updated and redistributed annually, contributing to over $18 million in state funding over the past four years. This document has helped establish trust, reinforce messaging, and support ongoing investment in workforce development programs across Illinois.
ANNUAL APPEALS
An annual, multi-channel fundraising campaign launched on Giving Tuesday, designed to build momentum and sustain donor engagement through the end of the year. Each campaign is structured around a unified narrative that carries across platforms while adapting to different audiences and touchpoints.

I lead the creation of all campaign assets, including a mailed letter, coordinated email series, social media content, and video storytelling. These efforts have generated approximately $150,000 collectively, successfully meeting the match grant every year during my involvement.
BURLINGTON CAMPAIGN
A national retail fundraising campaign designed to raise awareness and support for YouthBuild programs through in-store point-of-sale round up requests and posts on Burlington's social media platforms. The campaign relied on strong visual narratives to clearly communicate impact to customers in a fast-paced retail environment.

I worked with YouthBuild Global's Communications Team to produce all photography and video assets used across these campaigns. These materials were deployed nationally and have helped generate over $3 million in funding, supporting YouthBuild programs around the world.