SPRING BENEFITS
An annual fundraising event series designed to engage donors through immersive themes and compelling storytelling. Through cohesive branding, event design, and donor-facing assets, the Spring Benefit events I supported have generated $1.3 million collectively, with consecutive record-breaking years in support of YouthBuild Lake County’s mission.
Over multiple years, I developed and executed event themes including Chicago World’s Fair, Kentucky Derby, Hollywood, and the Roaring 20s, shaping each experience through visual identity, messaging, and atmosphere.
I contributed to these events by leading creative direction, designing all printed and digital materials, and ensuring consistent storytelling and branding across sponsorship packets, invitations, event spaces, and post-event communications.